Privacy policy
Last updated: June 22, 2025
1. Introduction
This Privacy Policy describes how Iris DTF (“Iris DTF,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or shop at irisdtf.com (the “Site”) or communicate with us in any way (collectively, the “Services”). “You” refers to anyone who uses the Services.
By accessing or using the Services, you consent to the practices described below. If you disagree with any part of this Policy, please stop using the Services.
We may update this Policy periodically to reflect legal, operational, or technological changes. When we do, we will post the revised Policy on the Site and update the “Last updated” date.
2. How We Collect and Use Personal Information
| Source of data | Examples of data collected | Primary purposes |
|---|---|---|
| Directly from you | Name, postal address, email, mobile phone number, payment info, account credentials, messages to customer support | Order processing, account management, SMS marketing (with consent), customer support |
| Automatically via Cookies & similar tech | IP address, device/browser data, on-site behavior, cart status | Site functionality, analytics, detecting abandoned carts, fraud prevention |
| Third-party partners | Payment processors, shipping carriers, marketing platforms, Shopify | Order fulfillment, payments, targeted advertising, analytics |
SMS Marketing Program
If you provide your mobile number and explicitly opt in, we will send marketing or transactional text messages (e.g., discounts, order updates, cart reminders). Message frequency varies. Reply STOP to cancel or HELP for help. Standard carrier rates may apply.
How we use mobile numbers: to deliver SMS messages, authenticate opt-in status, and maintain suppression lists.
Who we share them with: SMS platform providers that send texts on our behalf only for the purposes of delivering the messages. We do not sell or share SMS opt-in data or consent with any other third parties.
3. Cookies & Abandoned-Cart Detection
We and our service providers (e.g., Shopify) use cookies, pixels, and similar technologies (“Cookies”) to:
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remember your preferences;
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analyze traffic and improve the Site;
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deliver personalized ads; and
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determine when a shopping cart has been abandoned so we can send a single follow-up reminder via SMS (if you have opted in).
Example: “Iris DTF’s website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.”
You can control Cookies through your browser settings, though disabling Cookies may impair Site functionality. We honor Global Privacy Control signals for opt-out requests related to sharing/targeted advertising.
4. Marketing, Advertising & Location-Based Services
We may send promotional emails or texts and display ads on the Site or third-party sites. We may use:
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device/usage data for ad targeting;
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approximate location derived from your IP address solely to (i) display local currency or tax estimates, (ii) detect fraudulent transactions, or (iii) comply with legal obligations (e.g., export controls).
We do not collect precise GPS data and we do not track your real-time movements.
5. How We Disclose Personal Information
We disclose personal information only:
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to vendors/service providers (IT, payment, SMS delivery, shipping, analytics) under contract;
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to business or marketing partners for advertising except for SMS opt-in data and consent, which are never shared;
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within our corporate group;
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when you direct us to do so;
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if required for a merger, acquisition, or by law.
The above excludes text-messaging originator opt-in data and consent; this information will not be shared with any third parties.
We do not use or disclose sensitive personal information to infer characteristics about you.
6. Your Privacy Choices & Rights
Depending on your jurisdiction, you may have rights to access, delete, correct, or port your data; restrict or object to processing; withdraw consent; or appeal a denial. Contact us as described in Section 10 to exercise these rights. We will not discriminate against you for exercising them.
To opt out of marketing emails, use the unsubscribe link in any message. To opt out of marketing texts, reply STOP.
7. Children’s Data
The Services are not directed to children under 16. We do not knowingly collect personal information from children.
8. Security & Retention
We employ industry-standard safeguards, but no system is perfect. Retention periods vary based on legal requirements, the nature of the data, and our operational needs.
9. International Transfers
We may transfer your data outside your country. Where required, we rely on recognized safeguards such as Standard Contractual Clauses.
10. Contact Us
For questions, requests, or complaints about this Policy or our privacy practices, contact us at:
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Email: info@irisdtf.com
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Mail: Iris DTF, 801 Alpha Dr Suite 113, Richardson, TX 75081, USA
